Idea Day48: Ranked Ads?
Can we have a ranking system that lists the top 10 or more most-clicked contextual(or banner) ads on publishers’ pages? The alignment can easily be done by big portal sites, SNs, or famous blogs while smaller sites may need to pull ranking info from AdSense/adCenter or other central ads providers.
How about a widget installed on personal blogs that counts every click/click-through rate and show them on the sidebar? I believe not only ad-serving programs but also Internet marking research companies like Alexa, ComScore, Compete, Hitwise, etc got those figures, but they would never arbitrarily release them and make them digg-like to encourage more clicks on already hot ad links and lose their long-tail market.
Or simply a web site that users post interesting video/text/audio Ads, and viewers rate and comment on them? What’s more, viewers can even bury terrible ads and send this info back to the central ad server, which then send suggestion/alert to their advertiser clients, as a result improving clients’ marketing strategy and ad presentation.
I’m looking forward to someday when ads are not merely ads, but part of the interactive/entertaining/value-added content on the Net.
Sphere It
Two new studies show why some people are more attractive for members of the opposite sex than others.
The University of Florida, Florida State University found that physically attractive people almost instantly attract the attention of the interlocutor, sobesednitsy with them, literally, it is difficult to make eye. This conclusion was reached by a series of psychological experiments, which were determined by the people who believe in sending the first seconds after the acquaintance. Here, a curious feature: single, unmarried experimental preferred to look at the guys, beauty opposite sex, and family, people most often by representatives of their sex.
The authors believe that this feature developed a behavior as a result of the evolution: a man trying to find a decent pair to acquire offspring. If this is resolved, he wondered potential rivals. Detailed information about this magazine will be published Journal of Personality and Social Psychology.
In turn, a joint study of the Rockefeller University, Rockefeller University and Duke University, Duke University in North Carolina revealed that women are perceived differently by men smell. During experiments studied the perception of women one of the ingredients of male pheromone-androstenona smell, which is contained in urine or sweat.
The results were startling: women are part of this repugnant odor, and the other part is very attractive, resembling the smell of vanilla, and the third group have not felt any smell. The authors argue that the reason is that the differences in the receptor responsible for the olfactory system, from different people are different.
It has long been proven that mammals (including human) odor is one way of attracting the attention of representatives of the opposite sex. A detailed article about the journal Nature will publish.