Idea Is Queen!

Is Google AdSense making sense? To tell the truth, I encounter more than 10 Google targeted-ads per day, but rarely do I click them or  pay any attention to them.

Why?

Ads are relevant, but not catering to my specific interests.

Content-specific ads trigger only rational behaviors, while interest-specific ads evoke emotional behaviors. As a marketer, which kind of behavior do you think would be more likely to lead to an action?

When I search for something, it doesn’t mean I demand for that “thing”, or I am shopping for that “thing”. The motivation behind each search varies.

Sometimes, I just want to look up certain information for my proposal preparation, sometimes I ask search engines for information of gadgets I want to buy.

Targeted-ads appeared in the second scenario will be most welcome; on the other hand, in the first scenario, I would hate to see any ad that distracts me from my research, since I’m not in the mood of buying any service or product.

So how to improve relevancy?

1. An option to turn on or off poping-up of targeted-ads.
2. An option to input my specific interests, training an intelligent ads-server always returning limited topics of ads I assign.

For example, I’m a StarWars Toy collector, I feed the ads-delivery server on related keywords, ensuring that I “always” get StarWars related ads in return. No matter searching on youtube.com, google.com, or any ads-served blog, no matter what content I’m reading, seeing my favorite SW action figures showing up in the ad-column would absolutely makes me happy, and thus a happy buyer.

It’s a delivery model of “interests-customized ads”, which tailor to the “person” who makes the search, rather than the old-fashioned model that marries ads to content, but not you.

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